OK-mail | List rental

OK-mailWebsite www.ok-mail.co.uk

www.ok-mail.co.uk

With 2.9 million unique opt-in email addresses, IPT offers the UK's largest and most selectable email database.

Every consumer on our database has given their permission to receive commercial emails relating to their specific subjects of interest. Choosing from over 900 separate interest categories, you will be able to create a refined list of consumers who have expressed a genuine interest in your type of product and who match your target audience.

Email broadcasting is free of charge, and all emails are sent within our own templates so that members can easily identify the sender and amend their preferences or unsubscribe at any time, online.

For those clients who are planning a multi-channel campaign, we can supply PAF validated postal addresses for direct mail, mobile numbers for SMS campaigns, and telephone numbers for outbound telemarketing activity.

IPT Online provides a measurable, predictable and scaleable new application/ customer generation channel for our broad blue chip client base. Our consistently high open and clickthrough rates speak for themselves.

Consumer Profile

Because IPT has collected registrations across a wide range of online partners including MSN, Google and lastminute.com, the demographic profile of our database is very similar to the UK's online population as a whole.

Profile Highlights

Representative of UK online population
Even male/female split
Younger over represented
Older under represented, but fastest growing demographic
More affluent

Region	Emails
London Central	218,356
London (incl M25)	434,661
Home Counties	728,948
South East	843,635
South West	259,037
Midlands	413,383
East	142,326
North East	261,744
North West	435,932
Scotland	211,447
Northern Ireland	50,801
Wales	139,325
Isle of Man	2,733
Channel Islands	2,738

Age	Emails	%
Total	2,983,547	100
18 to 24	547,079	18.3
25 to 34	847,067	28.4
35 to 44	777,200	26.0
45 to 54	486,336	16.3
55 to 64	230,834	7.7
65 plus	95,031	3.2

Key Selections	Emails
Betting	165,643
Charity	873,115
Credit Cards	601,504
Health	631,503
Homeowner	1,248,346
Insurance - Buildings	726,286
Insurance - Contents	417,100
Insurance - Motor	469,574
Mail Order Buyers	281,035
Online Buyers	802,130
Telecoms (mobile)	1,505,005
Travel	1,247,868
Utilities	1,798,724

Gender	Emails	%
Total	3,346,186	100
Male	1,684,556	50.3
Female	1,661,630	49.7

Marital Status	Emails	%
Total	2,103,918	100
Married	784,151	37.3
Living with partner	333,673	15.9
Single	768,440	36.5
Divorced/Separated	191,280	9.1
Widowed	26,374	1.3

Number of Children	Emails	%
Total	2,154,666	100
0 Children	907,070	42.1
1 Child	368,069	17.1
2 Children	498,217	23.1
3 Children	239,161	11.1
4 Children	142,149	6.6

Income	Emails	%
Total	1,887,866	100
Under £5,000	249,722	13.2
£5,000 to £9,999	180,614	9.6
£10,000 to £14,999	244,141	12.9
£15,000 to £19,999	228,736	12.1
£20,000 to £24,999	216,214	11.5
£25,000 to £29,999	190,526	10.1
£30,000 to £39,999	228,190	12.1
£40,000 to £49,999	145,382	7.7
Over £50,000	204,341	10.8

Recency	Emails	%
Total	3,042,493	100
0-6 months	1,199,092	39.4
7-12 months	776,984	25.5
13-24 months	580,237	19.1
Over 24 months	486,180	16.0

Client Applications

We offer a range of value added services to enhance the professionalism of your campaigns:

Data lifetime value

Since 1999, IPT has worked with many hundreds of clients to help them build powerful, high volume data sets. However, as the online medium evolves, simply increasing the size of your database may not be enough to maintain its value over the longer term. IPT Data Rental offers a range of services to enable you to add value to your existing data sets and discover important information about the customers you serve.

eAppend

Email appending enables brands to reach their existing customers and prospects in new, more cost-effective ways, and is particularly useful if you have an offline database and want to start reaping the benefits of online direct marketing.

e-Profile

IPT Data Rental can help our clients to analyse their data, yielding valuable information about the consumers they serve.

Our e-Profile solution uses sophisticated tools to assess the results of your email campaign. By comparing the characteristics of the recipients who opened the email with those who went on to click through to your website, we can discover the profile of the typical consumer who is most likely to click through. We then interrogate our database to find 'look-alike' individuals for targeting in future campaigns.

Multi-channel marketing

Multiple communication channels are proven to increase response rates if used in combination. In addition to opt-in email addresses, we can output PAF validated postal addresses, mobile numbers and telephone numbers for synchronised marketing campaigns.

Postal data

Telephone and SMS data