IPT Data

IPT Data

IPT Data is the UK's leading source of fresh lifestyle data for direct marketing campaigns. We provide a fast, low cost and effective method of targeting responsive prospects, via our opt-in databases of 10.3 million unique email addresses and 8 million household postal prospects. We also offer 1 million recently validated SMS records - the largest file of its type in the UK - and 500,000 landline telephone numbers.

Our innovative web based data collection techniques provide flexible and cost-effective access to targeted consumers on a 100% opt-in basis. And because our data collection is a continuous online process taking place 24 hours a day, we guarantee the freshest and most dynamic prospect lists available.

By capturing extensive information about the interests and demographic details of the people in our database, we have created over 900 categories which we use to mine the data, drilling down to identify lists of the most appropriate prospects for you to contact to generate the greatest response.

Using the power of our file, we also offer a number of solutions to add value to your own existing database. We can help you to identify the attributes of your typical customers and to target 'look-alike' consumers, and we can append valuable data to your records.

Our range of data services also encompasses highly proactive list management services from holistic list management, helping you to commercialise your own database to generate the maximum revenue. Plus we offer a full data planning service through holistic list broking.

IPT's commitment to ensuring the highest possible standards in data is endorsed by our status as founding members of EMMA, the email marketing association which joined with the DMA in 2003. IPT currently sits on the DMA's Email Marketing Council.