IPT Lead Generation - Consolidated Lead Generation (CLG)

Consolidated Lead Generation (CLG)

Whilst IPT’s websites can generate large volumes of fresh qualified prospects some of our clients have an appetite so large that we enlist the help of our network of 12,000 UK affiliate websites.

Our dedicated online marketing team identifies which of our partners are best suited to run each campaign. We supply them with creative materials and instructions to enable them to set up the campaigns correctly.

Our partner websites can include the client’s questions within their question path. Alternatively they can host a complete questionnaire as part of their registration or thank you process or link to it from strategic places on their site. The responses are sent to IPT in real-time where we subject the data to the same rigorous cleaning and quality checks that we apply to our own data.

Each partner site is required to start the live campaign gently to allow IPT and the client to assess the quality and effectiveness of the data. Only once the data has been approved will we authorise an increase in data volume.

Since launch in January 2008 CLG has run many successful campaigns for utilities, travel companies, telecommunication companies and charities.

This method of collecting data has proved so successful and popular that we are now able to place campaigns across Europe, USA, Canada, Australia and China.